Elsie And Beauregard In Person

This postcard features Elsie and Beauregard.  Who are they you ask?  Elsie has been the symbol for Borden Dairy Products since 1938.  Beauregard is one of her offspring.  Elsie has been an amazingly popular advertising icon for years.  She even has her own Facebook page!  And did you know that Elsie’s husband, Elmer the Bull, is the mascot for Elmer's Glue?



Here’s the transcription from the back of the postcard (it’s really quite clever) ~

“Elsie is in her spool bed and young Beauregard in his corral playpen.  The barn colonial boudoir is complete with barrel chair, butter churn lamp and barnyard clock.  Elsie’s dressing table, made of a tree trunk, has a mirror directly above it made from the radiator of a 1910 Ford.  Her toiletries include Tail Wave Set, Henna Fur Glaze and Meadow Mud Pack.  Beauregard’s rocking horse has a bridle made of rope and a real western saddle.  Elsie’s bookcase contains such volumes as, The Farmer With Cold Hands, Animal Husbandry and Bulliver’s Travels.”

Thanks for stopping by!


© 2013 Copyright by Jana Last