This is a 1941 Curt Teich "C.T. Art-Colortone" vintage postcard from my grandparents' collection. It was published by the Western Publishing & Novelty Co., Los Angeles, California.
The postcard shows the Villa Riviera and Pacific Coast Club in Long Beach, California. I did a little research online and found that the Villa Riviera (the tall building in the postcard) officially opened in 1929 as a hotel. Today it houses condominiums. The building is listed in the National Register of Historic Places. You can read more about the Villa Riviera building, including the building's history by clicking HERE and HERE.
This is a picture of the Villa Riviera building found on the Wikimedia Commons website. The photo was taken in 2009.
|Villa Riviera Building|
Author: Los Angeles
From what I read online, the Pacific Coast Club pictured on this vintage postcard is no longer standing. It was demolished in 1988.
Typed description from back of postcard:
Long Beach is justly proud of one of the finest and most popular bathing beaches on the California Coast. Many fine hotels, apartment houses, beach clubs, and homes, front on this delightful shore, in full view to the resort activities.Thanks for stopping by!
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